Following Daimlers announcement of having the SLS AMG featured in the GT 5 PlayStation 3 video game, another German manufacturer makes use of a similar method in order to promote its latest concept: the e-tron, displayed at the 2009 Frankfurt Auto Show. Audi also announced today that you'll be able to drive the new Audi e-Tron as the car will be featured on PlayStation Home starting in late 2009.
The users will therefore be able to drive the e-tron in the Vertical Run driving game through a virtual area, namely the Audi Space. The PlayStation Home is, in fact, a 3D social gaming service for the PlayStation 3 community.
The goal of Vertical Run is to beat the competition in a multiplayer challenge by collecting enough electrical energy and avoiding driving errors in the e-tron, in order to reach the highest possible speed.
[Source: Audi]
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