Ford has announced that the Verve Concept will be a reality, but will be introduced at the 2008 Geneva Auto Show as the return of the Fiesta. The Fiesta is Ford traditional small car going back to 1970. As the small car market has begun to gain in international favor, but in particularly here in North America, Ford has determined that the Fiesta nameplate would be the best way to market their new small car platform. The Verve was an exciting small car concept that garnered great interest, so Ford has quite a task ahead of them to make sure the Fiesta maintains that interest.
The new Fiesta if Fords first release from their new Global Platform campaign. The intention is to design cars on a reduced number of platforms that can be used globally. Production is to begin this year for the European version of the Fiesta, but by 2010 Ford plans to have a localized version of the Fiesta sold in Europe, Asia, South Africa, Australia and North America. Photo Gallery and Press Release to Follow (more…)
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